Who we are

Providing data and data services to the UK automotive industry over many decades, our team has built an unrivalled expertise and understanding of vehicle data, car parts and components, cataloguing and the ability to deliver a range of market leading data products and data solutions.

Our expertise includes our Tier 1 DVLA approval and unparalleled access to car parts and component databases in the UK, Europe and worldwide. Making us an industry leader in Automotive Data Connectivity, Data Applications and Services for many major industry sectors.

Our success is driven by Auto-Code, the structure at the heart of the Auto-Guru methodology. Auto-Code provides a comprehensive and consistent coding solution, resolving issues businesses often face with traditional methods of data classification and labelling that are not always reliable or comprehensive, that can result in costly problems.

Why choose Auto Data Guru?

Operating for over 20 years and working with some of the UKs most recognised companies we’re experts in the organisation and provision of automotive data. You can rely on our unrivaled data sources, advanced data structure and specialist skills to assist your business.

Knowledge and Expertise

Unmatched knowledge and understanding with decades of automotive sector experience combined with leading database and technology skills and expertise.

DVLA Licensed

DVLA Tier 1 license holder, we provide DVLA and VOSA data adhering to the highest security and service standard, ensuring reliability and compliance in every data point.

Seamless Integration

A full range of standard and tailored APIs with high quality data services, easily integrated into your systems.

Data Aggregation

Unrivalled access to up-to-date vehicle database providers – including manufacturers. Providing a competitive edge through data at unmatched scale, coverage and accuracy.

Resilience

Microsoft Azure cloud storage and processing we provide volume call capacity, speed, stability and business critical resilience to meet customer’s needs.

Comprehensive Service

Providing a full range of services from VRM search, automotive data provision, vehicle parts matching and full parts cataloguing, to off the shelf and bespoke solutions.

Auto-Code: Intelligent Vehicle Data

At the heart of our offering is Auto Guru’s Auto-Code the market leading proprietary vehicle identification methodology that assigns a unique, structured code to every vehicle. This system guarantees data integrity and enables effortless integration with third-party platforms. It powers our Auto-Parts and Auto-Quote services, delivering exceptional precision in parts cataloguing, service and repair workflows, and quotation generation.

How Does Auto-Code Work?

Auto-Code was developed to solve challenges that arise with vehicle-related data. Traditional methods of data classification and labelling – in particular vehicle parts – often lead to inaccuracies, incomplete data sets and process inefficiencies, in turn leading to issues that cost businesses time and money.

Auto-Code removes these problems, providing a comprehensive and consistent coding solution. Simplifying vehicle identification and management processes it improves efficiency for any industry using automotive data. The one-to-one matching capability of Auto-Code reduces errors in data processing, which in turn improves the quality of results. Auto-Code has been recognised as a game-changing solution in the automotive data sector, making the management of vehicle-related data more accurate and reliable than ever.

What makes Auto-Code different?

Auto-Codes ability to enable the analysis of data at a granular level sets it apart from other vehicle coding solutions. Most vehicle methodologies are based on high-level attributes, such as make and model, which often lead to gaps in analysis. Auto-Code utilises more specific details, allowing a greater depth of understanding of a vehicle’s characteristics and features, such as manufacturer optional extras that may have been added. This is what makes Auto-Code the most accurate and precise coding methodology in the industry.

Auto-Code is also incredibly versatile. It can be integrated with any dataset, providing opportunities for innovation and growth. With Auto-Code, businesses can unlock the potential of their data and create new solutions that were previously inaccessible.

Find out how we could help your business.

Services

Sectors

Auto-Data delivers high-volume, reliable automotive data and services to leading companies across the UK, Ireland, and Europe. Originating in the UK automotive parts sector as a licensed Tier 1 DVLA data provider, we now support clients in insurance, risk, online automotive, fleet, and parking services.